
1. Our Privacy Promise
At Lifecode Gx & DNA Based Wellness, your genetic data is treated with the utmost care.
We don’t just analyse DNA, we protect it.
You remain the full owner of your data. It is never shared, never sold, and never used for any purpose without your explicit consent.

2. Our Data Handling Principles
✅ We store your data securely using encrypted servers and industry-grade protection
✅ We retain only the minimum amount of data for the shortest time necessary
✅ We follow the principle of privacy by design at every step from report generation to consultations
✅ We never use your DNA data for internal research, AI training, or third-party profiling
✅ You can always request access, correction, or deletion of your data

3. Working with Lifecode Gx
All DNA analysis is conducted by Lifecode Gx, a UK-based laboratory with strict data protection protocols and ISO certification.
Here’s how your sample and data are handled:
🔢 Once received, samples are assigned a barcode; all other personal identifiers are removed
🧪 The DNA test is used only to generate your reports
📤 Reports are shared only with your authorised practitioner (e.g. DNA Based Wellness)
🏥 Each sample is processed in an ISO-certified UK lab
🗑️ Samples are destroyed after 3 months
⌛ Genotyping data is marked for destruction at 5 months, and fully deleted by 6 months
🚫 Data is never shared or sold to third parties
All DNA extraction and analysis is conducted entirely within the UK

4. Your Rights Under GDPR
As an EU resident, you have the right to:
- 📄 Access your personal data
- 🛠️ Request corrections or deletions
- 🔄 Withdraw consent at any time
- 🧬 Receive a copy of your DNA data
- 📝 File a complaint with your local Data Protection Authority
📧 To exercise your rights:

5. What Data Do We Collect?
We collect only what’s needed to deliver your DNA wellness insights:
🔒 Your contact details (name, email)
🧬 A unique DNA sample ID (barcode, not your name)
📄 Your DNA report results (linked only to the anonymous ID)
We do not store your raw DNA file longer than needed unless you explicitly request it for future access or consultation.

6. Want Your Data Deleted?
You can request complete deletion at any time, including:
🧾 DNA reports
🧠 Consultation notes
🧬 Any sample identifiers

7. Transparency = Trust
We believe DNA testing should empower you, not exploit you.
Our role is to provide insights, not surveillance.
You’re not just a client.
You’re a partner in data ethics.
❌ We never…
✅ We always…
Sell or share your DNA
Keep data longer than needed
Use your DNA for research
Respect your privacy and ownership
Delete data within strict timeframes
Process data only with your consent